Bengaluru Tech Startup CEO Faces Backlash for Insensitive Twitter Post on ‘90% Layoffs’

The CEO of a tech startup in Bengaluru is facing criticism for a controversial Twitter post regarding layoffs at his company. Suumit Shah, the co-founder and CEO of Dukaan, a platform that helps merchants set up e-commerce stores, shared a tweet on Monday stating that they had laid off 90% of their support team due to the implementation of an AI-enabled chatbot that improved their operations.
We had to layoff 90% of our support team because of this AI chatbot.
— Suumit Shah (@suumitshah) July 10, 2023
Tough? Yes. Necessary? Absolutely.
The results?
Time to first response went from 1m 44s to INSTANT!
Resolution time went from 2h 13m to 3m 12s
Customer support costs reduced by ~85%
Here's how's we did it 🧵
Shah highlighted the benefits of the chatbot, such as reducing response time from 1 minute and 44 seconds to instant and decreasing costs by 85%. He explained the development process behind the AI chatbot, which aimed to address customer queries effectively.
However, Shah’s tweet received negative feedback from many users who deemed it “insensitive” and accused him of celebrating the layoffs publicly. Some criticized him for using the “90% layoff” as a content hook to gain attention.
As expected, 'someone' will get offended on behalf of 'someone else', so I had this reply ready:
— Suumit Shah (@suumitshah) July 10, 2023
Assistance ke bare mein jab Linkedin pe post karunga tab dekh lena mere dost, yahaan Twitter pe log "profitability" dekhte hai "sympathy" nahi.
Also – "it was tough decision" 💔
Users questioned the assistance provided to the laid-off employees, and Shah responded that he would address the matter on LinkedIn. Others expressed their disappointment in the CEO’s actions, stating that it had disrupted the lives of the support team and potentially affected customer support quality.
The discussion on Twitter highlighted concerns about the decision being portrayed as a celebratory or marketing thread, suggesting that it should have been handled differently to avoid controversy and maintain a positive image for the company.
Also Read This: Why is India-China Trade slowing down after years of growth?