Anurag Thakur: OTT’s Contribution in Surmounting Geographical Barriers
OTT Breaks Geographical Barriers, Empowers Global Content Acceptance: Anurag Thakur
During a recent awards program, Union Information and Broadcasting Minister Anurag Thakur highlighted the transformative role of OTT platforms in bridging geographical barriers. Thakur emphasized that the emergence of OTT as a major medium during the COVID-19 pandemic has led to a boundary-less environment, increasing the acceptance of content from around the world by a global audience. He specifically cited the example of Korean content, emphasizing that “soft power doesn’t have any boundary.”
Thakur also acknowledged the significant impact of the lockdown on the rise of OTT platforms, enabling people to access diverse content from the comfort of their homes. He expressed optimism about Bengal, known for its visionary artists like Rabindranath Tagore, Satyajit Ray, and Ritwik Ghatak, as well as talented performers like Arijit Singh, making a mark in the global OTT space with their unique and captivating content.
The issue of regulating OTT content was also brought up by Thakur, highlighting the need to consider the views of stakeholders. He emphasized the importance of ensuring that content is suitable for family viewing but left the question of regulation open for discussion.
Thakur further pointed out the growing trend of mobile viewership, highlighting that a significant number of people chose to watch IPL matches on their phones rather than on traditional television. This trend reaffirms the increasing popularity of streaming content over other mediums.
Regarding Indian content, Thakur expressed pride in the recognition received by the song “Naatu Naatu” and the documentary “The Elephant Whisperers” on OTT platforms, as both have been acclaimed at the Academy Awards 2023.
In his congratulatory message to the award recipients, Thakur acknowledged their significant contributions to the fields of art and entertainment. He emphasized the unifying power of art, stating that it serves as a concept that brings people together.
In conclusion, Anurag Thakur’s remarks highlight the impact of OTT platforms in breaking geographical barriers, enabling global content acceptance, and promoting the recognition of Indian talent on a global scale. The rise of OTT platforms during the pandemic has further emphasized the need to discuss regulations while ensuring that family-friendly content remains a priority. As the popularity of OTT continues to grow, it is evident that streaming content has become a preferred medium for viewers worldwide, redefining the landscape of entertainment.
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